By Melissa McCombs
Every shop is different. A surf shop on the beach does not sell the same way as a downtown boutique or a quiet day spa. That is why we think about Madame Moon in each space a little differently. Here is how our products can fit, and grow, in three kinds of stores.
Surf shops
Your customer: Surfers, beachgoers and coastal locals who spend hours in sun and salt water.
What fits: Cooling Sun Mist, Aloe Cucumber and Bayberry. The After-Session Duo and Salt Life Box.
Ideas to grow sales:
- Place mists near the register as an easy add-on with sunscreen and wax.
- Keep a chilled tester near the door on hot days.
- Use a simple shelf card: "Rinse. Mist. Reset."
- Feature the Salt Life Box as a gift during the holidays and Father's Day.
Boutiques and gift shops
Your customer: Shoppers looking for something beautiful, local and giftable.
What fits: Our gift boxes and duos, especially the Glow Duo, AM/PM Ritual Collection and Headliner Box.
Ideas to grow sales:
- Display Madame Moon in a "local makers" or "Made in Florida" section.
- Build a gift table for the holidays, Mother's Day and Valentine's Day.
- Pair mists with candles, robes or travel pouches you already carry.
- Share the story: copper-distilled in copper stills in St. Augustine.
Spas and wellness studios
Your customer: Clients who already invest in self-care and want to continue the experience at home.
What fits: Lavender, Anise Hyssop, Bayberry, Rosehip & Calendula Serum. The Calm Duo and Clarifying Reset Box.
Ideas to grow sales:
- Offer a cool mist in the relaxation area so clients experience it first.
- Display products near checkout with a short "home ritual" card.
- Let your team share their favorite mist with clients.
What every partner can do
- Let customers smell the mists. Testers make a big difference.
- Tell the story. Copper-distilled, and made in America's Oldest City.
- Feature bundles. They make gifting easy and raise the average sale.
- Rotate seasonally. Sun and surf in summer, ritual and gifts in winter.
Grow with us
Ask us about testers, shelf cards, and a starter assortment when you apply. To become a partner, visit www.madamemoon.co/wholesale. Current terms, including 50% off MSRP and a $150 or 12-unit opening order, are listed there and confirmed when your account is approved.
We would rather feature our stockists with their permission than invent partner stories here. If you already carry Madame Moon and would like to be mentioned in The Editorial, tell us through the wholesale page.